Strava Scandal: The Rise of ‘Strava Jockeys’ Selling Fast Runs for Clout
If you’re an experienced runner and a user of Strava, you may know the feeling of uploading a run only to be humbled by seeing faster GPS maps from others. However, a recent report reveals that some of those impressive runs might actually be bought by individuals looking to boost their perceived athletic prowess.
Strava, a leading fitness app for runners, combines a training diary and social network, allowing athletes to upload their activities from smartwatches directly to their Strava account. Followers can view workouts, offer ‘Kudos’ (similar to a ‘Like’), and browse a diary of all sessions on user profiles.
A recent article in *Canadian Running* magazine sheds light on the rise of ‘Strava Jockeys’ in Indonesia. These individuals log runs on behalf of other users, with clients providing their Strava login details. The Strava Jockeys then run impressive routes at remarkable paces. Prices vary based on distance and speed, with faster runs commanding higher rates.
This phenomenon isn’t limited to Indonesia. Reports suggest that American users have also offered similar services as early as July 2023. However, this is the first time the concept has gained widespread attention. *TechRadar* has reached out to Strava for a comment on this growing trend.
Following the inquiry, a Strava spokesperson responded:
“Part of the platform’s magic comes from the authenticity of our global community in uploading an activity, giving kudos, or engaging in a club. As required by our Terms of Service, Strava athletes agree to create only one account for their personal use and not share their account or Strava credentials with others. Accounts found violating the Terms of Service, including through sharing account information or misrepresenting the athlete and/or activity, will be suspended from the platform. This is important to safeguarding and respecting the progress and work of our athletes as they lace up every day.”
Analysis: Why Bother?
In today’s world, where authenticity is often questioned, it’s crucial to “trust, but verify” online content. Paying someone else to run your Strava account might seem laughable and vain. While it may appear harmless, the trend could become problematic when influencers use fake Strava times to project an unrealistic image of success, thereby securing sponsorship deals or perks that might otherwise go to more deserving, legitimate runners.
This practice can undermine trust, especially if influencers sell products based on their athletic success. It calls into question the legitimacy of their endorsements, similar to bodybuilders selling supplements while denying steroid use.
While this trend isn’t widespread yet, if your friend’s 10K times seem suspicious, consider joining them for a run to see how fast they really are.
