Spurs might make a fortune after announcing an expansion of their existing deal with the NFL.
Tottenham Hotspur Stadium will continue to host at least two NFL games per season.
Tottenham have announced the extension of their contract with the National Football League, which will lead to new sources of revenue for the club.
It precedes two NFL games already scheduled for later this year at Tottenham Hotspur Stadium, pitting the Jacksonville Jaguars against the Buffalo Bills on October 8.
In the other game, the Baltimore Ravens will host the Tennessee Titans the following Sunday, October 15, while the Jaguars will play another game against the Atlanta Falcons at Wembley Stadium on October 1.
Having first signed the contract, which runs until the 2029/2030 season, in 2019, Spurs will generate significant revenue from the contract extension over the coming years.
With the official title of the NFL’s home in the UK, the stadium will continue to host at least two games per season, but it is possible it could be many more.
With Britain’s audience growing rapidly, the NFL is keen to capitalize on the opportunity to bring the sport to a wider audience, with rumors persisting for years about plans for a permanent overseas team in Britain.
If that ultimately happens, the Spurs would almost certainly be the first to see their stadium used, as it is the only purpose-built NFL stadium outside of the United States, in addition to their existing relationship with the league.
In addition to the deal in which the NFL agreed to pay a fixed fee for the stadium rental, they are also giving the Spurs all the profits from the food, drink and merchandise sales they make on game days.
In 2019, the first year of the deal, the game between the Las Vegas Raiders and Chicago Bears would have raised more than £1 million in beer alone.
With queues for club merchandise longer than ever last year at what is Europe’s largest club shop, it appears a precedent is being set that will see the north London club become the epicenter of all the European adventures of the NFL for the next seven years. at least.
The stadium’s naming rights have also been called into question, with some saying the NFL may seek to rename the stadium to better match traditional U.S.-sponsored stadium names, such as Atlanta’s Mercedes-Benz Stadium.
The German luxury car maker is paying $324m (£260m) over 27 years, while the Dallas Cowboys’ AT&T Stadium cost the telecoms firm $400m (£322m) ) over 20 years, according to the Athletic.
If the Spurs were to receive that kind of money with the club’s ties to the NFL looming large in the naming system, it could mean significant pay and spending power for those in charge of football operations.
In fact, it has been speculated that without these naming rights deals, Spurs would earn almost £1million from food and drink sales for every Premier League match.
“If you factor in a few NFL games, a few fights and a few concerts, we’re talking about significant amounts of money,” football finance professor Kieran Maguire said in 2021.
“Of course, they also get the NFL hosting fees.”“The stadium was built to be a multi-use venue and Spurs are now reaping the benefits.”
