The curling community has been thrust into turmoil following Curling Canada’s announcement to cease broadcasting CCA Band curling events on traditional television platforms. Amidst the backlash, Canadian curling legend Kevin Martin has weighed in, delivering scathing remarks about the organization’s decision and its potential consequences for the sport.
Kevin Martin’s Sharp Critique
In a candid interview with reporters, Martin, often dubbed “The Old Bear” for his storied curling career, expressed deep disappointment.
“Curling Canada’s move is shortsighted. The CCA Band events have always been more than just games—they’re a critical platform for athletes and a unifying force for our curling community,” Martin said.
He emphasized how the lack of TV coverage will impact players, particularly emerging talents, who rely on televised exposure to attract sponsorships and build a fanbase.
“Without TV, these players lose visibility, and the sport loses its identity on the national stage. This decision risks pushing curling into obscurity.”
Martin also criticized Curling Canada’s justification, arguing that focusing on digital platforms while alienating a loyal older fan base shows poor foresight.
“Curling thrives on its heritage. Moving solely to streaming platforms is a gamble that could alienate the core audience that built this sport in Canada.”
Curling Canada’s Defense
Curling Canada’s CEO defended the decision, citing financial strain and the growing importance of digital media in reaching younger audiences.
“The cost of producing live TV events has skyrocketed, and traditional viewership has been on the decline. This shift allows us to innovate and reach a broader audience,” the CEO stated.
Despite this, insiders reveal a turbulent relationship between Curling Canada and broadcasting networks. Financial disagreements, including disputes over ad revenue splits, reportedly played a pivotal role in the decision to cut ties with TV broadcasters.
Backlash from Players and Fans
Fans have taken to social media, expressing their anger and disappointment.
“This is a cultural loss for Canada. Curling on TV is a tradition,” one fan wrote.
Professional curlers have echoed these sentiments. Kevin Koe, another Canadian curling star, anonymously expressed concern.
“The exposure TV brings is irreplaceable. Digital platforms are great, but the reach and impact are not the same.”
Digital Dreams or Uncertain Futures?
Curling Canada has pledged to bring CCA Band events to streaming platforms, promising an accessible and modern viewing experience. However, critics worry about technical hurdles, a fragmented audience, and diminished sponsorship value compared to traditional TV’s wide reach.
“If they think a YouTube or streaming deal will fix this, they’re underestimating the importance of TV’s legacy in curling,” Martin remarked.
The Path Ahead
The controversy surrounding the CCA Band broadcast cuts has sparked a broader conversation about the future of curling in Canada. With traditionalists fearing a loss of identity and progressives welcoming the digital shift, the curling community faces a crossroads.
Kevin Martin ended his statement on a reflective note:
“Curling deserves better. This isn’t about nostalgia—it’s about ensuring that future generations understand what makes curling uniquely Canadian.”
As Curling Canada charts a new course, the question remains: Can the digital-first strategy ensure the sport’s survival, or will it mark the end of an era cherished by many? For now, curling fans and players alike are left waiting to see how this dramatic shift unfolds.
