Breaking News: Gabby Thomas Secures Lucrative Contract with Under Armour as New Brand Ambassador

The Phenomenal Rise of Under Armour Brand – Blog | EU Business School

Olympic sprinter Gabby Thomas has inked a highly recruitive deal with sportswear giant Under Armour, securing a contract worth $22.37 per hour as their newest brand ambassador. This partnership marks a significant move for both Thomas and Under Armour, as the athlete’s speed, charisma, and influence continue to grow on the global stage.

The deal, although structured on an hourly rate, is expected to bring Thomas substantial earnings, placing her among the top-tier athletes endorsed by the brand. Thomas, who won bronze in the 200m at the Tokyo 2020 Olympics and has since continued her impressive athletic career, will represent Under Armour in various campaigns and promotional events.

A Major Win for Under Armour

Under Armour’s decision to bring Thomas on board highlights their strategy of partnering with young, dynamic athletes who not only perform well on the track but also inspire others off it. Known for her strong presence in the world of athletics and as an advocate for health and wellness, Gabby Thomas is the perfect fit for the brand’s mission to empower athletes to perform at their best.

“We are thrilled to welcome Gabby Thomas to the Under Armour family,” said a spokesperson for the company. “Her drive, determination, and commitment to excellence align perfectly with our brand values, and we look forward to working together to inspire the next generation of athletes.”

The Phenomenal Rise of Under Armour Brand – Blog | EU Business School

Thomas’ Growing Legacy

Gabby Thomas has quickly risen to stardom, becoming one of the most celebrated athletes in track and field. Her remarkable speed and accomplishments on the track have been complemented by her efforts to break barriers in sports and advocate for increased representation. Signing this deal with Under Armour is a testament to her growing influence in the sports world.

In her statement, Thomas shared her excitement about the partnership, saying, “It’s an honor to join Under Armour and represent a brand that believes in the power of performance. I’m excited to work together to push boundaries and inspire others to chase their dreams.”

What’s Next for Gabby Thomas?

As the new face of Under Armour, Gabby Thomas will be involved in a series of marketing initiatives aimed at promoting the brand’s latest performance gear. She is expected to appear in digital and televised campaigns, as well as make public appearances on behalf of the company. The partnership will also see Thomas engaging with youth athletes and encouraging broader participation in track and field.

With her impressive resume, including her Harvard education and elite athletic skills, Thomas is poised to continue making strides both on and off the track. As she represents Under Armour, her star is expected to shine even brighter.

This deal comes at a time when brands are increasingly recognizing the value of aligning with athletes who not only perform well but also use their platforms to inspire and lead. For Gabby Thomas, this is yet another milestone in a career that shows no signs of slowing down.

The Phenomenal Rise of Under Armour Brand – Blog | EU Business School

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