In a jaw-dropping revelation that’s taking the sports world by storm, tennis sensation Coco Gauff has made an official announcement that has left fans speechless—and the internet in a frenzy. The 21-year-old American superstar, known for her fierce gameplay and charismatic presence on and off the court, just revealed a major career move that no one saw coming.
A Surprise That’s Bigger Than Tennis
In a video shared with her 5.2 million Instagram followers on Monday morning, Gauff stood in front of a backdrop featuring both tennis and fashion imagery and dropped the bombshell: she’s launching her very own fashion and athleticwear brand, “ACE by Coco”.
“I’ve always believed that you should bring your full self to whatever you do,” Gauff said in the video. “Tennis is my passion, but fashion is how I express my personality—and now I’m bringing those two worlds together.”
The brand, set to officially launch this summer, will feature a line of performance athleticwear designed specifically for women and girls in sports, with Gauff promising that it will be “stylish, inclusive, and made to empower the next generation of athletes.”
A Natural Evolution
This announcement might seem surprising to casual fans, but Gauff has long been known for her bold style choices on court. From vibrant skirts to daring color combinations and unique sneaker collabs, she’s always pushed boundaries in tennis fashion.
“I wanted to create something that wasn’t just another line of tennis skirts,” she continued. “This is about changing how young women feel when they play. Strong. Confident. Unstoppable.”
The initial collection will include tennis apparel, athleisure, and lifestyle wear. Gauff also hinted at future drops that may include footwear and accessories. The brand will emphasize sustainability, with many items made from recycled materials.
Fans and Celebrities React
It didn’t take long for the internet to explode with excitement. Within minutes, hashtags like #ACEbyCoco and #CocoGauffFashion began trending on X (formerly Twitter), while Instagram and TikTok lit up with reactions.
“Coco is building a brand, not just a career. This girl is unstoppable,” one fan tweeted.
Another wrote, “I thought she was just announcing a Grand Slam schedule… and she hits us with THIS? Icon behavior!”
Even celebrities joined in. Singer Billie Eilish commented, “This is fire,” while tennis legend Serena Williams shared the announcement on her Instagram Story with the caption, “Proud of you, Coco. Game changer in more ways than one.”
Endorsements and Strategic Moves
This venture isn’t Coco Gauff’s first foray into business. She already boasts major endorsements with New Balance, Barilla, and Head, and insiders say she’ll continue working with those partners in conjunction with ACE. According to Gauff’s management, several of her existing sponsors are backing the fashion line, making it one of the most high-profile athlete-owned launches in recent years.
“This is more than just a brand launch. It’s a strategic evolution of her image and reach,” said marketing analyst Jess Monroe. “Gauff is positioning herself not only as a sports icon but as a lifestyle mogul. She’s following the blueprint laid by athletes like LeBron James and Serena Williams.”
Still Focused on the Game
Despite the media frenzy, Gauff made it clear that tennis remains her top priority. “I’m still locked in on the court,” she emphasized during a Q&A following the video drop. “I’ve got big goals this season, and nothing’s changing that.”
The reigning US Open champion is currently preparing for the clay season, with the French Open looming just weeks away. Gauff has been training in Europe and is scheduled to compete in the Madrid Open later this month.
An Inspiration Beyond the Court
At just 21, Gauff has already achieved what many dream of in a lifetime: Grand Slam glory, international fame, and now, the launch of a personal brand. But for many of her fans—especially young girls—this move represents something even bigger.
“She’s showing young women that they don’t have to be boxed in,” said 15-year-old tennis player Aria Thompson. “She’s an athlete, a businesswoman, a fashion icon… and she’s just getting started.”
The Future Is Bright
As fans eagerly await the first drop of ACE by Coco, one thing is crystal clear: Coco Gauff isn’t just playing the game—she’s changing it. From Grand Slam titles to business ventures, Gauff continues to defy expectations, inspire millions, and remind the world that she’s here for the long haul.
And if her latest announcement
is any indication, we’ve only seen the beginning.
