“Trump’s Controversial Pitch: Pitting Racial Teams Against Each Other on ‘The Apprentice'”

Donald Trump has a history of leveraging race for personal gain, a tactic he has used in various contexts, including his television show. During the planning for the fourth season of “The Apprentice” in 2005, Trump proposed a controversial idea on Howard Stern’s radio show: a competition that would feature a team of black contestants versus a team of white contestants. When discussing the concept, Trump was enthusiastic about the potential for high ratings, despite the concerns raised by co-host Robin Quivers, who predicted it could lead to conflict. Trump’s approach of using race to create division is a strategy he has employed in various instances, including his inflammatory comments directed at four congresswomen of color.

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